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Showing 22 Books

 

Marketing Management, 3/e

Vikas Publishing

 

  • 9789325982406
  • 692 pages
  • Paperback
  • Rs.725.00
  • 2016

 

 

In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute ...

 

Customer Relationship Management

Vikas Publishing

 

  • 9789325974111
  • 368 pages
  • Paperback
  • Rs.650.00
  • 2016

 

 

With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology ...

 

RETAIL MANAGEMENT: (FOR JGI - BANGALORE)

Vikas Publishing

 

  • 9789325987500
  • 158 pages
  • Paperback
  • Rs.175.00
  • 2015

 

 

The primary objective of this book – developed as a joint effort of Vikas® Publishing House Pvt Ltd and Jain Group of Institutions (JGI) – is to create learning material that is reader-friendly, helps the students in revising the subject with ease and provides high level of retention for examination preparedness.

 

BUSINESS COMMUNICATION: (FOR UNIVERSITY OF DELHI, B.COM HONS., SEM.-VI)

Vikas Publishing

 

  • 9789325987418
  • 284 pages
  • Paperback
  • Rs.250.00
  • 2015

 

 

Effective communication is the key to success in life. We live in an era where words and gestures play an important role in effective communication. Businesses operate in various circumstances and it is paramount that the communication between different parties concerned is clear and effective and also takes into account the cultural sensitivities. This is ...

 

MARKET BEHAVIOUR AND COST ANALYSIS: (FOR JGI - BANGALORE), 1/e

Vikas Publishing

 

  • 9789325978508
  • 200 pages
  • Paperback
  • Rs.199.00
  • 2014

 

 

The primary objective of this book – developed as a joint effort of Vikas® Publishing House Pvt Ltd and Jain Group of Institutions (JGI) – is to create learning material that is reader-friendly, helps the students in revising the subject with ease and provides high level of retention for examination preparedness.

 

MARKETING AND SERVICES MANAGEMENT: (FOR JGI - BANGALORE), 1/e

Vikas Publishing

 

  • 9789325978539
  • 166 pages
  • Paperback
  • Rs.199.00
  • 2014

 

 

The primary objective of this book – developed as a joint effort of Vikas Publishing House Pvt. Ltd and Jain Group of Institutions (JGI) – is to create learning material that is reader-friendly, helps the students in revising the subject with ease and provides high level of retention for examination preparedness.

 

Marketing in India: Cases and Readings, 4/e

Vikas Publishing

 

  • 9789325956766
  • 724 pages
  • Paperback
  • Rs.660.00
  • 2012

 

 

Marketing in India: Text and Cases provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues ...

 

Theory of Consumer Behaviour, 1/e

Vikas Publishing

 

  • 9788125940593
  • 608 pages
  • Paperback
  • Rs.495.00

 

 

Theory of Consumer Behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour. What gives this book an edge ...

 

Rural Marketing - Environment, Problems and Strategies, 3/e

Vikas Publishing

 

  • 9788125930976
  • 264 pages
  • Paperback
  • Rs.400.00

 

Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing. This is despite the fact that almost three-fourths of India’s population is rural and one-third of its national income is generated by the rural areas. In the present context of the ...

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