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Showing 216 Books

 

Essentials of Modern Marketing

Vikas Publishing

 

  • 9789359308418
  • 412 pages
  • Paperback
  • Rs.850.00
  • 2024

 

Myriad books on marketing are available! So, what is so special about this one? This book aims to address modern marketing in a way that is succinct and at the same time, clear and accessible, illustrating the ...

 

Engineering Economics Text & Cases: 20+ Real World Cases

Vikas Publishing

 

  • 9789359305011
  • 816 pages
  • Paperback
  • Rs.699.00
  • 2024

 

This book provides guidance to the administrative personnel on how economic principles and theories can be applied to ensure the most efficient performance of their engineering functions. The ';engineering function' involves the activities and works of designing and constructing ...

 

Public Finance, 31/e

Vikas Publishing

 

  • 9789356330214
  • 648 pages
  • Paperback
  • Rs.650.00
  • 2022

 

Public Finance continues in its stride in presenting the latest information on Indian budget. Since over two generations, it has virtually become an encyclopedia on all financial matters of the Government of India, serving as a textbook for students, teachers and the general public, and a reference volume for researchers ...

 

INDUSTRIAL RELATIONS AND LABOUR LAWS, 8/e

Vikas Publishing

 

  • 9789354539961
  • 848 pages
  • Paperback
  • Rs.799.00
  • 2022

 

The eighth revised edition of Industrial Relations and Labour Laws presents an exhaustive, analytical, and critical examination of labour legislation with latest cases and legal development. Spread over six parts consisting of thirty- Five chapters, the book not only incorporates law relating to industrial relations, wages, social security, and minimum standards ...

 

A Textbook of Accounting for Management, 5/e

Vikas Publishing

 

  • 9789354535383
  • 1060 pages
  • Paperback
  • Rs.850.00
  • 2022

 

The book provides comprehensive coverage of the course-content requirements of the students appearing for the paper ‘Management Accounting’ at the MBA and M.Com Examinations of different Indian universities and professional Institutions.  The book has been divided into five convenient sections. Each section covers a different aspect of ...

 

Financial Accounting (as per NEP-UP, for B.Com, Sem II)

Vikas Publishing

 

  • 9789354534478
  • 528 pages
  • Paperback
  • Rs.525.00
  • 2022

 

The present textbook provides students with the knowledge of basic accounting principles and practices in a systematic manner. The unique feature of the book is the simplicity of subject matter presentation which will enable students to exhaustively understand the subject and solve practical problems with ease. 

 

Business Management (as per NEP-UP, for B.Com, Sem II)

Vikas Publishing

 

  • 9789354534393
  • 264 pages
  • Paperback
  • Rs.285.00
  • 2022

 

The book has been designed for the Commerce students of all universities of Uttar Pradesh. A section on Management in A n c i e n t I n d i a h a s b e e n especially added to take care of the New Education Policy (NEP) 2020. This section outlines the Indian values system and use of Dharma in all the economic and material activities of human beings. 

 

Business Communication (as per NEP-UP, for B.Com, Sem I)

Vikas Publishing

 

  • 9789354534232
  • 150 pages
  • Paperback
  • Rs.195.00
  • 2022

 

As we usher in the New Education Policy (NEP) 2020, the significance of soft skills, specifically skills in communication, is greatly enhanced.
One of the core skills sought by business houses is the ability to conduct and communicate with others effectively. Amongst the top five criteria for selecting employees, four communication skills – speaking, ...

 

Business Statistics (as per NEP-UP, for B.Com, Sem I)

Vikas Publishing

 

  • 9789354534157
  • 325 pages
  • Paperback
  • Rs.425.00
  • 2022

 

The book is designed as per the syllabus of Business Statistics for the universities and colleges of Uttar Pradesh according to National Education Policy (NEP) 2020. The book provides readers with an understanding of problem-solving methods, and analysis, thus enabling them to develop the required skills and apply statistical techniques to decision-making problems. 

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