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Myriad books on marketing are available! So, what is so special about this one? This book aims to address modern marketing in a way that is succinct and at the same time, clear and accessible, illustrating the ...
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Project Management, 3/eVikas Publishing
This book is meticulously crafted to serve as a comprehensive textbook for postgraduate students and practitioners across various disciplines such as management, finance, commerce, infrastructure, and engineering. It offers a wealth of exceptional features, ... 
Managerial Economics, 10/eVikas Publishing
Managerial Economics has stood the test of time for the last 45 years because of the quality of presentation of its text. It has become students' favourite as it provides the latest theories, thoughts and applications on the subject with timely revisions to stay up-to-date all the ... 
Business Law: As per latest Syllabi of Universities in India, 9/eVikas Publishing
This book deals with the fundamental branches of business law, namely, Law of Contract, Law of Sale of Goods, Law of Partnership, Law of Negotiable Instruments and Law of Limited Liability Partnership ...
Engineering Economics Text & Cases: 20+ Real World CasesVikas Publishing
This book provides guidance to the administrative personnel on how economic principles and theories can be applied to ensure the most efficient performance of their engineering functions. The ';engineering function' involves the activities and works of designing and constructing ... 
Public Finance, 31/eVikas Publishing
Public Finance continues in its stride in presenting the latest information on Indian budget. Since over two generations, it has virtually become an encyclopedia on all financial matters of the Government of India, serving as a textbook for students, teachers and the general public, and a reference volume for researchers ...
INDUSTRIAL RELATIONS AND LABOUR LAWS, 8/eVikas Publishing
The eighth revised edition of Industrial Relations and Labour Laws presents an exhaustive, analytical, and critical examination of labour legislation with latest cases and legal development. Spread over six parts consisting of thirty- Five chapters, the book not only incorporates law relating to industrial relations, wages, social security, and minimum standards ...
A Textbook of Accounting for Management, 5/eVikas Publishing
The book provides comprehensive coverage of the course-content requirements of the students appearing for the paper ‘Management Accounting’ at the MBA and M.Com Examinations of different Indian universities and professional Institutions. The book has been divided into five convenient sections. Each section covers a different aspect of ...
Financial Accounting (as per NEP-UP, for B.Com, Sem II)Vikas Publishing
The present textbook provides students with the knowledge of basic accounting principles and practices in a systematic manner. The unique feature of the book is the simplicity of subject matter presentation which will enable students to exhaustively understand the subject and solve practical problems with ease.
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