• Introduction to Retail Business
• Consumer Behaviour in Retail Business
• Retail Operations
• Retail Marketing Mix
• Impact of Information Technology in Retailing
• The content has been developed using instructional design. The units are written in simple language and are provided with easily understandable headings and subheadings for quick comprehension of the subject.
• Numerous examples are included to ensure that the students understand the concepts and are well-prepared for examinations.
• Numerous practice questions and answers at the end of each unit are provided to ensure that students are able to revise the study material with ease.
• Sample question paper has been provided at the end of the book.
175.00
