• Introduction to Marketing
• Marketing Environment
• Marketing Mix
• Introduction to Service Management
• Service Sector Management
• The content has been developed using instructional design. The units are written in simple language and are provided with easily understandable headings and subheadings for quick comprehension of the subject.
• Numerous examples are included to ensure that the students understand the concepts and are well-prepared for examinations.
• Numerous practice questions and answers at the end of each unit are provided to ensure that students are able to revise the study material with ease.
• Case studies have been provided under appropriate heads in the modules to ensure that the content is practical, relates to contemporary themes and concepts and equips students for the job market.
• Sample question paper has been provided at the end of the book.
199.00
