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MARKETING MANAGEMENT: (FOR DELHI UNIVERSITY B.COM, SEM.-6)

MARKETING MANAGEMENT: (FOR DELHI UNIVERSITY B.COM, SEM.-6)

Vikas Publishing
  • 9789325986626
  • 220 pages
  • Paperback
  • 6.75" x 9.5" inches
  • Book 199.00
  • 2015

 

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi.

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• Introduction to Marketing • Marketing Mix • Marketing Environment • Consumer Behaviour • Market Segmentation, Targeting and Positioning • Products Decisions • Pricing • Channels of Distribution and Distribution Logistics • Wholesaling and Retailing • Promotion • Tools of Promotion