475.00
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
An indispensable textbook for the students of MBA, MMM and Postgraduate Diploma in Marketing Management.
An indispensable textbook for the students of MBA, MMM and Postgraduate Diploma in Marketing Management.
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