850.00
Myriad books on marketing are available! So, what is so special about this one? This book aims to address modern marketing in a way that is succinct and at the same time, clear and accessible, illustrating the fundamental theoretical aspects and facilitating the transfer of these elements into real-world situations. Marketing has always been studied and discussed in a specific context - it could be a certain era, geography, industry/sector and so on. Here, the context is the new and emerging India. 20 success stories from India are featured in this book. These include consumer goods companies, start-ups, government organizations, educational institutions, MNC subsidiaries in India and so on.
Reading this book allows you to:
- Acquire basic knowledge of modern marketing and marketing management processes in the context of real-world scenarios.
- Know the main marketing tools and how they interact and contribute to the overall marketing program.
- Develop your own marketing strategy.
