395.00
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) – acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.
A textbook for the students of MBA, MCom, MIBM, MFT, BBM, BBA and reference for managers and corporate executives.
A textbook for the students of MBA, MCom, MIBM, MFT, BBM, BBA and reference for managers and corporate executives.
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