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BUSINESS COMMUNICATION: (FOR UNIVERSITY OF DELHI, B.COM HONS., SEM.-VI)

BUSINESS COMMUNICATION: (FOR UNIVERSITY OF DELHI, B.COM HONS., SEM.-VI)

Vikas Publishing
  • 9789325987418
  • 284 pages
  • Paperback
  • 6.75" x 9.5" inches
  • Book 250.00
  • 2015

 

Effective communication is the key to success in life. We live in an era where words and gestures play an important role in effective communication. Businesses operate in various circumstances and it is paramount that the communication between different parties concerned is clear and effective and also takes into account the cultural sensitivities. This is where the concept of Business Communication comes to play.
This book, written in accordance with the syllabus of the University of Delhi, is an attempt to equip the readers with skills required to communicate effectively in a business situation. It would also be useful for the students of BCom, BBA, and MBA of other universities, and for anyone looking to learn the nitty-gritties of business communication.

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• What is Communication? • Channels of Communication • Directions: Downward, Upward, Lateral and Diagonal • Effective Communication: Barriers, Solutions, Techniques and Alternatives • Media of Communication - Verbal or Oral Communication • Non-verbal Communication • Written Communication • Business Letters • Office Order • Report Writing • Letters of Enquiries and Replies • Quotation Letters • Orders • Sales Letters • Complaints/Replies to Complaints • Adjustment/Claim Letters • Collection Letters • Memorandums • Résumé Writing • Presentations • Negotiations • References, Bibliography and Research Tools • Minutes of a Meeting • Communication across Cultures • Circulars and Notices • E-correspondence