- Chapter 1: Strategic Management: An Overview
- Chapter 2: Vision, Mission, Goals and Objectives
- Chapter 3: Assessment of External Environment
- Chapter 4: Assessment of Internal Environment
- Chapter 5: Corporate-level Strategies
- Chapter 6: Business-level Strategies
- Chapter 7: Functional Strategies
- Chapter 8: International Strategy
- Chapter 9: Strategy Implementation: Organizational Design and Structure
- Chapter 10: Leadership and Organizational Structure
- Chapter 11: Strategic Evaluation and Control
- Chapter 12: Sundries
- Chapter 13: Some Concluding Remarks
- Chapter 14: Preparing a Case Analysis
• Structured and lucid presentation of content
• Includes the latest research outcomes in strategic management theory and practice
• Contains a separate chapter on preparing a case analysis
• A short opening case, closing case, ‘strategic spotlight’ and ‘a great decision’ in every chapter
• Objective as well as subjective exercises at the end of each chapter
- Structured and lucid presentation of content
- Includes the latest research outcomes in strategic management theory and practice
- Contains a separate chapter on preparing a case analysis
- A short opening case, closing case, ‘strategic spotlight’ and ‘a great decision’ in every chapter
- Objective as well as subjective exercises at the end of each chapter