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Strategic Management, 1/e

Strategic Management, 1/e

Vikas Publishing
  • 9788125942672
  • 636 pages
  • Paperback
  • 6.5" x 9.5" inches
  • Book 465.00

"In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach. "

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PART I: UNDERSTANDING STRATEGIC MANAGEMENT PROCESS, 1.Understanding Corporate Strategy, 2.Strategic Management Process, 3.Corporate Strategy and Corporate Governance, PART II: COMPANY MISSION, COMPETENCES AND THE ENVIRONMENT, 4.Corporate Mission, Objectives and Responsibility, 5.Internal Competences and Resources, 6.External Environmental Factors, PART III: STRATEGY ANALYSIS AND ALTERNATIVES, 7.Stability Strategies, 8.Strategies for Managing Change, 9.Expansion Strategies, PART IV: COMPETITIVE ANALYSIS, STRATEGY SELECTION AND ACTIVATION PROCESS, 10.Industry and Competition Analysis, 11.Selection and Activation of Strategy, PART V: IMPLEMENTATION OF STRATEGY, 12.Implementation: Structures and Systems, 13.Implementation: Functional and Operational, 14.Implementation: Behavioural and Values, PART VI: EVALUATION OF CORPORATE STRATEGY, 15.Strategy Evaluation and Control, PART VII: CASE METHOD IN STRATEGIC MANAGEMENT, A. Guide to Case Method/Study, B.Long/Complete Cases, C.Short Cases/Exercises