• An Introduction to Sales and Distribution Channel Management • Personal Selling • Sales Organization • Sales Technology • Sales Territory and Time Management • Sales Force Recruitment and Training • Sales Force Motivation and Compensation • Sales Force Productivity and Performance • Selling Ethics • Sales-Marketing Interfaces • Distribution Channel Design • Distribution Channel Power and Relationships • Trade Loyalty Programmes • Channel Economics • Retailing
• Coverage of all the topics that a sales/distribution manager needs to know in order to carry out his/her job effectively
• The book has also an online simulation called ';Retail' ,which mimics the Indian distribution challenges in general trade as well as modern trade and has been explain in the simulation section
• Contains more than 50 classroom-tested cases from Indian as also international business organizations
• Provides chapter-end quiz questions and project assignment and worksheets
• Includes examples and boxed exhibits in key areas of sales and distribution management
625.00
