Business Intelligence (BI) has been successfully deployed by modern businesses to serve their customers and stakeholders. However, organizations increasingly look at BI to be all pervasive and realize its higher level of potential, instead of following it conventionally. The book covers the techniques, technologies and frameworks that can be used to build next generation BI.
• is operational—looks into each opportunity on an on-going basis
• works at a granular level analysing one entity, such as one
• customer at a time
• is integrated into operational systems
• uses the right combination of machine and human intelligence
• is delivered through services and
• is acted upon in real-time or within a time frame