Home > Business & Economics > Management > Management of Public Relations and Communication
Management of Public Relations and Communication, 2/e

Management of Public Relations and Communication, 2/e

Vikas Publishing
  • 9788125918462
  • 464 pages
  • Paperback
  • 5.5 X 8.5 inches
  • Book 410.00
  • 2005


This book provides a practical introduction to the basic principles of public relations and effective communication. It caters to the professional need of practising PR persons, the academic requirements of the students of PR and communication courses, and for the larger segment of the formally uninitiated, who may have to deploy these tools and techniques in some form or the other. This is indeed a landmark publication in the emerging disciplines of public relations and communication. At all times the emphasis is on providing ideas and guidelines to develop personal skills in the practice of public relations. The second enlarged edition shows how the principles can be applied in everyday professional life.

Printer post review Bookmark and Share
1. Principles of Public Relations, 2. Public Relations Defined: Scope and Dimensions, 3. PR and Other Forms of Public Communication, 4. Organisation of PR Department: Staff and Budgeting, 5. Public Relations Process, 6. Producing a House Journal, 7. Employee Relations and Employee Communication, 8. Financial Public Relations, 9. Press and Public Relations, 10. Public Relations Writing, 11. Managing Corporate Crises Corporate Public Relations, 12. PR Research, 13. Principles of Communication, 14. Facets of Communication, 15. The Process and Context of Communication, 16. Communication in Organisations, 17. Group Communication, 18. Spoken Word Communication, 19. Communication Research, 20. The Process of Research • Case Study • Bibliography • Index