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Business, Entrepreneurship and Management (For Delhi University), 2/e

Business, Entrepreneurship and Management (For Delhi University), 2/e

Vikas Publishing
  • 9789325974159
  • 252 pages
  • Paperback
  • Book 149.00
  • 2014

Business, Entrepreneurship and Management is primarily meant to serve as a basic reading material for students pursuing the 4-year degree programme introduced by the University of Delhi. The book tries to understand the entrepreneurial brain and what makes it different. It has explored and distilled vast amount of information-from books, articles, research papers, online resources and case studies into a concise form. The divide between theory and practice has been bridged by presenting textual matter with appropriate doses of research evidence, as well as practical examples.

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  • Concept of Entrepreneurship
  • Entrepreneurial Mindset and Decision Making
  • Creativity and Innovation
  • Social and Commercial Entrepreneurship
  • Concept and Types of Business
  • Role of E-commerce and M-commerce
  • Technological Innovations: Economic Viability and Ethical Issues
  • Generation and Utilization of Resources
  • The Concept of Market
  • Exploring and Segmenting the Market
  • Concept and Functions of Management
  • Culture of Management, Managing Technology and Innovation
  • Managing Finances and Human Resources
  • Appendices