As we usher in the New Education Policy (NEP) 2020, the significance of soft skills, specifically skills in communication, is greatly enhanced.
One of the core skills sought by business houses is the ability to conduct and communicate with others effectively. Amongst the top five criteria for selecting employees, four communication skills – speaking, writing, listening and interpersonal communication – are rated by recruiters as the most important. Effective communication brings people together. For a business to be successful and relationships to remain healthy, communication plays a vital role.
This book is especially written to meet this purpose. It is in exact conformity with the syllabus of ‘Business Communication’ paper of B.Com, Semester I of all Uttar Pradesh universities and colleges, as per National Education Policy (NEP) 2020.