Managerial Economics has stood the test of time for the last 45 years because of the quality of presentation of its text. It has become students' favourite as it provides the latest theories, thoughts and applications on the subject with timely revisions to stay up-to-date all the time Since its first edition, it has provided complete, comprehensive and authentic text on micro and macro aspects of managerial economics. It has now been revised thoroughly by addressing the real-world complexities of applying these theories to managerial decisions.

Key to this edition is the introduction of 17 carefully chosen Case Studies that demonstrate the practical application of abstract economic concepts. These case studies are strategically placed in the text to enhance the learning experience, offering insights into the nuanced decision-making processes in varied business contexts.