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T P Gopalaswamy

T P Gopalaswamy is retired professor of Marketing, IIM, Bangalore and is recognised for his expertise in the field of rural marketing. He did his PhD (1968) in Agricultural Economics from Indian Agricultural Research Institute, New Delhi. He has a wide variety of experience with the Department of Agriculture, Government of Tamil Nadu; Delhi School of Economics; IIM, Ahmedabad; US Agency for International Development; Indian Council of Agricultural Research, and, IIM, Bangalore.
List of Books written by T P Gopalaswamy


Rural Marketing - Environment, Problems and Strategies, 3/e

Vikas Publishing


  • 9788125930976
  • 264 pages
  • Paperback
  • Rs.400.00


Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing. This is despite the fact that almost three-fourths of India’s population is rural and one-third of its national income is generated by the rural areas. In the present context of the ...

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