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Shri Prakash

Currently, Professor and Dean(Research) at the Birla Institute of Management Technology(BIMTECH). Has a PhD degree in Economics from the University College of Wales, UK. Has completed more than a dozen research projects, sponsored by UGC, MHRD, UNESCO, the World Bank and the governments of Nagaland, Punjab and Madhya Pradesh. Was an AICTE Emeritus Fellow and has taught at various European Universities.
List of Books written by Shri Prakash


Theory of Consumer Behaviour, 1/e

Vikas Publishing


  • 9788125940593
  • 608 pages
  • Paperback
  • Rs.495.00



Theory of Consumer Behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour. What gives this book an edge ...

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