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S Sumathi

S Sumathi, M.A. in Psychology as well as Master Degree holder in Marketing Management also holding PG Diploma in Digital Electronics and Computer Applications.
List of Books written by S Sumathi


Marketing Research and Consumer Behaviour

Vikas Publishing


  • 9788125914761
  • 780 pages
  • Paperback
  • Rs.795.00
  • 2004



This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

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