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S Sumathi

S Sumathi, M.A. in Psychology as well as Master Degree holder in Marketing Management also holding PG Diploma in Digital Electronics and Computer Applications.
List of Books written by S Sumathi
Marketing Research and Consumer Behaviour by P Saravanavel

 

Marketing Research and Consumer Behaviour

 Vikas Publishing

 

  • 9788125914761
  • 780 pages
  • Paperback
  • Rs.795.00
  • 2004

 

 

This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

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