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S Ramesh Kumar

Professor of Marketing, Indian Institute of Management, Bangalore.
List of Books written by S Ramesh Kumar


Managing Indian Brands, 2/e

Vikas Publishing


  • 9788125913085
  • 368 pages
  • Paperback
  • Rs.495.00
  • 2003



Marketing, a universally well-established discipline is now assuming a new role in the Indian context facing a spate of new challenges. The primary objective of this book is to introduce ‘Marketing’ to the students of management by explaining concepts with appropriate Indian examples.
This book provides a simple, structured and a ...

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