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P Saravanavel

P Saravanavel, has having more than three decades of teaching experience in M.Com. and MBA Course students.
List of Books written by P Saravanavel


Marketing Research and Consumer Behaviour

Vikas Publishing


  • 9788125914761
  • 780 pages
  • Paperback
  • Rs.795.00
  • 2004



This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

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