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Y.L.R. Moorthi

He is currently Faculty—Marketing Area at the Indian Institute of Management, Bangalore. He is an MTech (Mech) from IIT, Madras and a postgraduate in management from IIM, Bangalore.
He has worked for seven years in different capacities in organisations like HACP, ONGC, HAL and ITC.
His teaching experience spans over nine years and includes conducting programmes for several organisations on different aspects of marketing like business-to-business marketing, consumer marketing, brand management and international marketing.
List of Books written by Y.L.R. Moorthi
Brand Management by Y.L.R. Moorthi

 

Brand Management

 Vikas Publishing

 

  • 9788125914273
  • 184 pages
  • Paperback
  • Rs.399.00
  • 2003

 

 

Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and ...

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