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Sapna Mathur

Sapna Mathur, Assistant Professor, JSSATE, Noida, is an MBA, UGC-JRF and UGC-NET in management. She has a vivid experience of more than seven years in teaching and in the industry. Her areas of interest are Entrepreneurship, Consumer Behaviour, Marketing Management, Sustainability, etc. Her research areas are Consumer Behaviour and Green Marketing. She has published a number of research papers in international and national refereed journals, and has contributed several chapters in various books. She has presented research papers in international and national conferences and seminars.
List of Books written by Sapna Mathur



Vikas Publishing


  • 9789325980860
  • 200 pages
  • Paperback
  • Rs.199.00
  • 2014



This book is meant for BTech 7th semester course of all branches of Engineering of the Uttar Pradesh Technical University (UPTU). The book is of immense value for budding engineers to make them better managers and successful entrepreneurs. The book has been specifically written for those students who need a broad introduction to the whole field of ...

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