Home > Author Details

S. Neelamegham

Currently President of NIILM Centre for Management Studies, is the Co-founder of the Academy of Indian Marketing and has been the Dean of the Faculty of Management Studies of University of Delhi. Educated at Madras University and Stanford University, USA, he received his doctoral degree from the University of Delhi. Dr Neelamegham was also closely associated with the International Teachers' Programme of Harvard Business School. He collaborated with Professor Andrew R Towl of Harvard University in his pioneering work on developing Indian cases in management. 
Dr Neelamegham has served as a visiting professor at University of Wisconsin (USA), Concordia University (Canada), Curtin International (Australia), University of Rio de Janeiro (Brazil), School of Tourism Organization (France), Case Method Programme of Harvard Business School, Durban University, South Africa and as the Founder-Dean of School of Business Studies at University of Zambia. A recipient of the Australian Education Foundation Fellowship award, he has lectured at several universities in Australia. He was the Chairman of the committee that prepared the blueprint for setting up the fifth IIM at Indore. He has served as an advisor and as a member of boards of several public and private organizations. 
A well-known seminar speaker and an author of several books and numerous publications, Dr Neelamegham has been a consultant to UNDP, Asian Development Bank, Economic Commission (Africa), Asian Productivity Organization, Commonwealth Secretariat and Asian Centre for Development Administration. He has organized several management programmes for All India Management Association, National Productivity Council, SCOPE, ASSOCHAM and other professional bodies.
List of Books written by S. Neelamegham

 

Marketing in India: Cases and Readings, 4/e

Vikas Publishing

 

  • 9789325956766
  • 724 pages
  • Paperback
  • Rs.550.00
  • 2012

 

 

Marketing in India: Text and Cases provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues ...

Scroll down to load more results
No More Results