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He is Assistant Professor (Marketing) at Indian Institute of Management Calcutta. He is PhD from IIM Ahmedabad, B.Tech from IIT-BHU, and MBA from XLRI Jamshedpur. He has extensively worked in the industry in sales and marketing responsibilities in organizations such as Indian Oil Corporation, ExxonMobil, SRF Limited, and ICICI Bank. At IIM Calcutta, he teaches Marketing to Bottom of Pyramid, and consults to organizations such as Oil India Limited, Tata Metaliks, and UNFPA. He has published his work in reputed international journals such as, Marketing Theory, Journal of Business Ethics, International Journal of Human Resource Management, Industrial Marketing Management, and Journal of Information Technology.
List of Books written by RAMENDRA SINGH



Vikas Publishing


  • 9789325994065
  • 592 pages
  • Paperback
  • Rs.625.00
  • 2016



The primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it written by author who has worked as practicing manager mostly in sales and distribution. The book, therefore, is a useful resource to practicing ...

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