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He is professor of marketing at Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey - ITESM) in Mexico City. Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, he is also associated with many national and international organizations of repute in various capacities. He teaches Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development and other subjects of contemporary interest to the students of undergraduate, graduate and doctoral programmes. Dr Rajagopal holds masters and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management, Rural Economic Linkages and Development Economics. He has to his credit 25 books on marketing and rural development themes and over 300 research contributions that include published research papers in national and international refereed journals. He has imparted training to senior executives and has conducted over 50 management development programmes. His research contributions have been recognized by the Government of Mexico.
List of Books written by Rajagopal


International Marketing

Vikas Publishing


  • 9788125918561
  • 556 pages
  • Paperback
  • Rs.525.00
  • 2007



The book caters to undergraduate and graduate students in management schools in India and most Asian and Latin American universities for core or elective paper and will also prove useful to them as practising managers since it develops new concepts derived from managerial applications discussed in the cases.
It presents marketing strategies with a ...


Marketing Management: Text and Cases

Vikas Publishing


  • 9788125907732
  • 324 pages
  • Paperback
  • Rs.495.00
  • 2000



This book discusses the core themes of marketing from a broader perspective and is set against the backdrop of changing business practices, mega-competition, international markets, tailor-made strategies and all other issues of doing business in the current context. One of the significant highlights of the book is its Indian context and cases. The case ...

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