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M.S. Raju

B. Tech (Hons) IIT, is Professor at IIAM, Visakhapatnam. He has 38 years of experience in Industry-Kirloskars, L&T, ITI and Duncan Stone. He has 10 years of teaching experience in Business Schools including XLRI, IIFT, IIAM and AU in India and NEU Boston. He has authored numerous papers and books.
List of Books written by M.S. Raju


Consumer Behavior

Vikas Publishing


  • 9788125915324
  • 368 pages
  • Paperback
  • Rs.550.00
  • 2005



This book offers a comprehensive coverage of the sciences of Consumer Behavior for the students in business schools. This is the first book on Consumer Behavior focused on Asia – India in particular, that is specially designed to be a textbook for teaching undergraduate and postgraduate classes in the Marketing Specially.
While covering all the ...

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