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Mohan Lal Agrawal

The special contribution Mohan Lal Agrawal of IIM Lucknow, currently Professor at the California Polytechnic, is M.Com., M.Phil (UK), Ph.D (India). For over two decades he was consultant with leading institutions worldwide. He has authored numerous papers and books.
List of Books written by Mohan Lal Agrawal


Consumer Behavior

Vikas Publishing


  • 9788125915324
  • 368 pages
  • Paperback
  • Rs.550.00
  • 2005



This book offers a comprehensive coverage of the sciences of Consumer Behavior for the students in business schools. This is the first book on Consumer Behavior focused on Asia – India in particular, that is specially designed to be a textbook for teaching undergraduate and postgraduate classes in the Marketing Specially.
While covering all the ...

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