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Mallika Srivastava

She is Ph.D in Customer Relationship Management-Marketing &Master of Management Studies (MMS). She has rich teaching experience in CRM, sales and distribution and marketing management with corporate work experience in project management, customer relationship management, systems design & development, training and implementation. She has varied experience in training as well as handling independent projects.
List of Books written by Mallika Srivastava
Customer Relationship Management: A Strategic Framework to Enhance Customer Experience in the Digital Age, 2/e by Mallika Srivastava

 

Customer Relationship Management: A Strategic Framework to Enhance Customer Experience in the Digital Age, 2/e

 Vikas Publishing

 

  • 9789359305400
  • 384 pages
  • Paperback
  • Rs.650.00
  • 2025

 

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual ...

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