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Mallika Srivastava

She is Ph.D in Customer Relationship Management-Marketing &Master of Management Studies (MMS). She has rich teaching experience in CRM, sales and distribution and marketing management with corporate work experience in project management, customer relationship management, systems design & development, training and implementation. She has varied experience in training as well as handling independent projects.
List of Books written by Mallika Srivastava
Customer Relationship Management by Mallika Srivastava

 

Customer Relationship Management

 Vikas Publishing

 

  • 9789325974111
  • 368 pages
  • Paperback
  • Rs.650.00
  • 2016

 

 

With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology ...

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