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Mallika Srivastava

She is Ph.D in Customer Relationship Management-Marketing &Master of Management Studies (MMS). She has rich teaching experience in CRM, sales and distribution and marketing management with corporate work experience in project management, customer relationship management, systems design & development, training and implementation. She has varied experience in training as well as handling independent projects.
List of Books written by Mallika Srivastava


Customer Relationship Management

Vikas Publishing


  • 9789325974111
  • 368 pages
  • Paperback
  • Rs.650.00
  • 2016



With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology ...

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