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M. Govindarajan

He has taught at the Department of Management Studies, Anna University. He obtained his Bachelor of Engineering (Mechanical) from Madras University, Postgraduate Diploma from Indian Institute of Management, Ahmedabad and PhD from Indian Institute of Technology, Bombay. His areas of interest include Marketing Management, Industrial/Corporate Management and Strategic Management. In his teaching experience spanning over 30 years, he has taught students of MBA for more than 10 years. He is member of Madras Management Association and System Dynamics Society of India. His other books include Indian Economics, Principles of Management and Modern Marketing Management.
List of Books written by M. Govindarajan


Industrial Marketing Management

Vikas Publishing


  • 9788125913719
  • 304 pages
  • Paperback
  • Rs.475.00
  • 2003



Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the ...

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