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Jagjit Singh

He is a Senior Professor and Executive President of the Institute of Marketing and Management. He worked as a Community Development Analyst, USAID; Research and Teaching Assistant, University of Nebraska, USA; Assistant Professor of Marketing, University of Rhode Island, USA; and Marketing Analyst (India Division), Esso Standard Eastern Inc. He has also directed over 100 Marketing Research Projects in India and worked as a Consultant with International Cooperation Alliance in Thailand, Malaysia, Singapore and Philippines. He is also a Co-Author of a book titled Advertising Principles and Practices.
List of Books written by Jagjit Singh


Business Statistics, 2/e

Vikas Publishing


  • 9780706986082
  • 456 pages
  • Paperback
  • Rs.425.00
  • 1979



The book will serve as a textbook for graduating engineers and scientists for the course on Entrepreneurship Development, which has already been introduced in several institutions. The material, presented especially on financial aspects, will be useful in developing suitable projects, whether in small scale or large scale. Also, the book will be useful to ...

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