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H. Peeru Mohamed

He is Assistant Professor and Coordinator of MBA programme in the School of Management at Anna University, Chennai. He obtained his Ph.D. from Bharatiyar University, Coimbatore. He has specialized in the areas of Marketing Management, Consumer Behaviour and Industrial Marketing and possesses over 20 years of experience in teaching, research and consultancy. He has organized many workshops and management development programmes in the area of Marketing.
List of Books written by H. Peeru Mohamed
Customer Relationship Management: A Step-By-Step Approach by H. Peeru Mohamed

 

Customer Relationship Management: A Step-By-Step Approach

 Vikas Publishing

 

  • 9788125912057
  • 240 pages
  • Paperback
  • Rs.395.00
  • 2003

 

 

This book succinctly explains the cardinal principles of effective customer relationship management (CRM) – acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing ...

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