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Dominique Xardel

Ph.D., Associate Dean at ESSEC Grad. School of Business, Paris, was Director, Masters Program at ESSEC, General Director Group EIA, Marseilles, Professor, Lausanne and Nantere Universities and Founder, International Institute of Management (Cornell & ESSEC). Over the last 40 years, he has held important positions in industry and has authored many books. 
List of Books written by Dominique Xardel


Consumer Behavior

Vikas Publishing


  • 9788125915324
  • 368 pages
  • Paperback
  • Rs.550.00
  • 2005



This book offers a comprehensive coverage of the sciences of Consumer Behavior for the students in business schools. This is the first book on Consumer Behavior focused on Asia – India in particular, that is specially designed to be a textbook for teaching undergraduate and postgraduate classes in the Marketing Specially.
While covering all the ...

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