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Showing 26 Books

 

MARKETING MANAGEMENT, 3/e

Vikas Publishing

 

  • 9789325982406
  • 692 pages
  • Paperback
  • Rs.525.00
  • 2016

 

 

In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute ...

 

CUSTOMER RELATIONSHIP MANAGEMENT

Vikas Publishing

 

  • 9789325974111
  • 368 pages
  • Paperback
  • Rs.299.00
  • 2016

 

 

With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology ...

 

RETAIL MANAGEMENT: (FOR JGI - BANGALORE)

Vikas Publishing

 

  • 9789325987500
  • 158 pages
  • Paperback
  • Rs.175.00
  • 2015

 

 

The primary objective of this book – developed as a joint effort of Vikas® Publishing House Pvt Ltd and Jain Group of Institutions (JGI) – is to create learning material that is reader-friendly, helps the students in revising the subject with ease and provides high level of retention for examination preparedness.

 

BUSINESS COMMUNICATION: (FOR UNIVERSITY OF DELHI, B.COM HONS., SEM.-VI)

Vikas Publishing

 

  • 9789325987418
  • 284 pages
  • Paperback
  • Rs.250.00
  • 2015

 

 

Effective communication is the key to success in life. We live in an era where words and gestures play an important role in effective communication. Businesses operate in various circumstances and it is paramount that the communication between different parties concerned is clear and effective and also takes into account the cultural sensitivities. This is ...

 

MARKETING MANAGEMENT: (FOR DELHI UNIVERSITY B.COM, SEM.-6)

Vikas Publishing

 

  • 9789325986626
  • 220 pages
  • Paperback
  • Rs.199.00
  • 2015

 

 

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi.

 

PRINCIPLES OF MARKETING: (FOR DELHI UNIVERSITY, SEM. III), 1/e

Vikas Publishing

 

  • 9789325980839
  • 244 pages
  • Paperback
  • Rs.199.00
  • 2014

 

 

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.

 

MARKET BEHAVIOUR AND COST ANALYSIS: (FOR JGI - BANGALORE), 1/e

Vikas Publishing

 

  • 9789325978508
  • 200 pages
  • Paperback
  • Rs.199.00
  • 2014

 

 

The primary objective of this book – developed as a joint effort of Vikas® Publishing House Pvt Ltd and Jain Group of Institutions (JGI) – is to create learning material that is reader-friendly, helps the students in revising the subject with ease and provides high level of retention for examination preparedness.

 

MARKETING AND SERVICES MANAGEMENT: (FOR JGI - BANGALORE), 1/e

Vikas Publishing

 

  • 9789325978539
  • 166 pages
  • Paperback
  • Rs.199.00
  • 2014

 

 

The primary objective of this book – developed as a joint effort of Vikas Publishing House Pvt. Ltd and Jain Group of Institutions (JGI) – is to create learning material that is reader-friendly, helps the students in revising the subject with ease and provides high level of retention for examination preparedness.

 

CRM: THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY, 1/e

Taylor & Francis

 

  • 9780415896573
  • 404 pages
  • Paperback
  • Rs.595.00
  • 2013

 


 

This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand ...

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