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PRINCIPLES OF MARKETING: (FOR DELHI UNIVERSITY, SEM. III), 1/e

PRINCIPLES OF MARKETING: (FOR DELHI UNIVERSITY, SEM. III), 1/e

Vikas Publishing
  • 9789325980839
  • 244 pages
  • Paperback
  • 6.75" x 9.5" inches
  • Book 199.00
  • 2014

 

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.

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• Introduction to Marketing • Marketing Mix • Marketing Environment • Consumer Behaviour • Market Segmentation, Targeting and Positioning • Product Concepts • New Product Development and Product Life Cycle • Pricing • Promotion • Tools of Promotion • Marketing Channels & Distribution Logistic • Wholesaling and Retailing • Rural Marketing & Changing Retail Scenario in India • Recent Issues and Developments/Trends in Marketing