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Marketing Management: Text and Cases, 1/e

Marketing Management: Text and Cases, 1/e

Vikas Publishing
  • 9788125907732
  • 324 pages
  • Paperback
  • 6.25" x 9.5" inches
  • Book 410.00

This book discusses the core themes of marketing from a broader perspective and is set against the backdrop of changing business practices, mega-competition, international markets, tailor-made strategies and all other issues of doing business in the current context. One of the significant highlights of the book is its Indian context and cases. The case studies I n the book are drawn from various companies operating in India. Class-tested and concise, the book provides essence, a blend of marketing concepts and Indian cases.

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    Conceptualisation
  • Marketing Management Process
  • Consumer Behaviour
  • Marketing Mix
  • Organisation, Control and Strategy Building
  • Services Marketing
  • Supply Chain Management and Physical Distribution
  • Sales Management, Retailing and Wholesaling
  • Activity Scheduling in Marketing
  • Advertising Management
  • Marketing Research