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Managing Indian Brands, 2/e

Managing Indian Brands, 2/e

Vikas Publishing
  • 9788125913085
  • 368 pages
  • Paperback
  • 6.25" x 9.5" inches
  • Book 495.00

The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

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    Part I: Changing Marketing Scenario

    Part II: Managing Product Lines in the Present Day Context

    Part III: Managing Brands¬—Practice-Oriented Dimensions

    Part IV: Consumer Behaviour and its Implications on Marketing Strategies

    Part V: Business to Business Marketing - Need for a Conceptual Focus

    Part VI: Contemporary Issues in Marketing