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International Marketing, 1/e

International Marketing, 1/e

Vikas Publishing
  • 9788125918561
  • 556 pages
  • Paperback
  • 8.25" x 11" inches
  • Book 525.00

This book covers major topics of international marketing, international business finance, environmental factors affecting international marketing (social, legal, economic, political and technological), international marketing-mix (product, price, place and promotion), international marketing research, strategies, decisions, organizations, negotiations, modes of entry into international markets, and trade in emerging markets. It caters to undergraduate and graduate students in management schools in India and most Asian and Latin American universities for core or elective paper, and will also prove useful to them as practising managers since it develops new concepts derived from managerial applications discussed in the cases.

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    Globalization: Thoughts and Process
  • Global Marketplace: Environment and management
  • International Monetary System
  • International Economic Environment
  • Cultural Environment
  • Political and Legal Environment
  • Product Strategy
  • International Pricing
  • International Distribution
  • International Promotion Strategies
  • International Sales Management
  • Export Management
  • International Marketing Research
  • International Trade and India
  • Modes of Entry into International Markets
  • International Trade in Emerging Markets: Asia and Latin America