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Industrial Marketing Management, 1/e

Industrial Marketing Management, 1/e

Vikas Publishing
  • 9788125913719
  • 304 pages
  • Paperback
  • 6.25" x 9.5" inches
  • Book 425.00

Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.

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    Industrial Marketing Landscape
  • Industrial Markets, Goods and Customers
  • Industrial Buying Behaviour
  • Industrial Market Segmentation
  • Industrial Marketing Planning
  • Industrial Product Planning and Development
  • Industrial Product Pricing
  • Industrial Advertising and Sales Promotion
  • Industrial Marketing Research
  • Projects Marketing
  • Logistics and Marketing Control
  • Cases