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Event Marketing and Management, 1/e

Event Marketing and Management, 1/e

Vikas Publishing
  • 9788125914495
  • 260 pages
  • Paperback
  • 7.25" x 9.5" inches
  • Book 425.00

This book targets the Event Professional as well as the novice in highlighting the efforts needed to conduct an event of any nature. India-centric in its focus, the book also has a plethora of international examples aimed at providing an in-depth understanding of Events as a strategic communication tool at the generic level.

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    Part I: Introduction to Events - What are Events
  • Why Events
  • Key Elements of Events

    Part II: Event Marketing - Understanding the Event Market
  • Concept of Product in Events
  • Concept of Pricing in Events
  • Concept of Promotion in Events

    Part III: Event Management - Event Management
  • Strategic Market Planning
  • Strategic Alternatives for Growth
  • Evaluation of Event Performance
  • Appendices