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Customer Relationship Management: A Step-By-Step Approach, 1/e

Customer Relationship Management: A Step-By-Step Approach, 1/e

Vikas Publishing
  • 9788125912057
  • 240 pages
  • Paperback
  • 6.25" x 9.5" inches
  • Book 395.00

This book succinctly explains the cardinal principles of effective customer relationship management (CRM) – acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.

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    Focus on Customer Relationship
  • Building Customer Relationship Management
  • An Insight into CRM and eCRM
  • CRM Process
  • CRM Implementation
  • Integration of CRM with ERP System
  • Call Centre
  • Integration of CRM with Data Warehouse.