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Consumer Behavior, 1/e

Consumer Behavior, 1/e

Vikas Publishing
  • 9788125915324
  • 368 pages
  • Paperback
  • 6.25" x 9.5" inches
  • Book 495.00

This book adopts a basic approach building up from Consumer Behavior fundamentals in a logical sequence to enable the reader to understand and utilize the sciences of Consumer Behavior. A novel feature incorporated is the inclusion of a section at the end of every chapter to introduce the reader to certain new concepts and terminology that are not covered in the main chapter itself. An entire new chapter on woman consumers has been created recognizing the importance as well as nuances of behavior of woman consumers, whether brought by nature or imposed by societies and cultures.

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    Section I - Introduction
  • Family
  • Women Consumers
  • Rural Consumers
  • Special Area Consumers, Section II - Personality Traits & Influences
  • Consumer Perception
  • Consumer learning
  • Attitudes
  • Group & Opinion Dynamics
  • Culture & Social Class, Section III - Consumer Research
  • Consumer Profiling
  • Digital Marketing
  • Customer Relations Management, Section IV - Segmentation
  • Motivation
  • Communication and Persuasion
  • Innovation, Section V - Consumer Protection
  • Ethics in the operation of Consumer Behavior, Section VI - Case Studies
  • Global village
  • Blair Purifier
  • Oriflame
  • Titan
  • Bigbox.com
  • May I use your name
  • Arriving to land anywhere Special Papers
  • Rural Banking
  • Customer Focus
  • Typical Advertisements
  • Reproduction of typical ads