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STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM, 1/e

STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM, 1/e

Taylor & Francis
  • 9780750665223
  • 334 pages
  • Paperback
  • 7.25" x 9.5" inches
  • Book 545.00
  • 2014


 

This is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.

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    Part-I: Introduction to Strategy
  • Introduction to Strategic Management
  • Strategic Management in Hospitality and Tourism, Part-II: Strategy Context Chapter
  • The Hospitality and Tourism Industry Context
  • The Organizational Context, Part-III: Strategy Content
  • Business Level Strategies
  • Corporate Level Strategies
  • Network Level Strategies, Part-IV: Strategy Process
  • Strategic Planning or Strategic Thinking
  • Strategy Formation
  • Strategy Implementation and Change, Part-V: Synthesis
  • Relating Content, Process and Context