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MANAGING AND MARKETING TOURIST DESTINATIONS, 1/e

MANAGING AND MARKETING TOURIST DESTINATIONS, 1/e

Taylor & Francis
  • 9780415811484
  • 242 pages
  • Paperback
  • 6" x 9" inches
  • Book 650.00
  • 2014


 

This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

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    Part I: Destination Competitiveness
  • Why Destination Competitiveness?
  • Destination Competitiveness: An Overview
  • Determinants of Destination Competitiveness, Part II: Destination Management
  • Destination-Based Management Strategies
  • Destination-Based Total Quality Management
  • Destination Benchmarking, Part III: Destination Marketing
  • Destination-Based Marketing Strategies
  • Destination Branding
  • From Traditional Marketing to ‘It’ Marketing