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Business Communication, 3/e

Business Communication, 3/e

Vikas Publishing
  • 9789352710898
  • 496 pages
  • Paperback
  • 8.5 X 11 inches
  • Book 475.00
  • 2018

 

Over the last 12 years this book has made a pride of place for itself among students of management because of the authoritative approach it has followed. It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for workplace challenges.

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Prologue: Communication in Business, 1. Expanse and Scope of Communication, 2. Making Communication Effective, 3. Non-Verbal Communication, 4. Listening Skills, 5. Communication Skills, 6. Business Letters, 7. Internal Communication, 8. Rules of Good Writing, 9. Speeches and Presentations, 10. Interactive Communication, 11. Mass Communication, 12. Report Writing and Case Studies, 13. Interviews, 14. Employment Oriented Communication, 15. Charts, Graphs and Pictures, 16. Negotiation Process and its Management, 17. Cross-Cultural Dimensions of Business Communication, 18. Technology-Powered Communication, 19. Soft Skills in Business, 20. Key Areas in Corporate Communication • References • Appendices • Index