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Business Communication, 3/e

Business Communication, 3/e

Vikas Publishing
  • 9789352710898
  • 496 pages
  • Paperback
  • 8.5" x 11" inches
  • Book 450.00
  • 2018

 

Over the last 12 years this book has made a pride of place for itself among students of management because of the authoritative approach it has followed. It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for work place challenges.

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Prologue: Communication in Business • Expanse and Scope of Communication • Making Communication Effective • Non-Verbal Communication • Listening Skills • Communication Skills • Business Letters • Internal Communication • Rules of Good Writing • Speeches and Presentations • Interactive Communication • Mass Communication • Report Writing and Case Studies • Interviews • Employment Oriented Communication • Charts, Graphs and Pictures • Negotiation Process and its Management • Cross-Cultural Dimensions of Business Communication • Technology-Powered Communication • Soft Skills in Business • Key Areas in Corporate Communication • References • Appendices • Index