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Business Communication, 2/e

Business Communication, 2/e

Vikas Publishing
  • 9789325981171
  • 472 pages
  • Paperback
  • 8.5 X 11 inches
  • Book 525.00
  • 2014

 

This book, Business Communication: Essential Strategies for Twenty-first Century Managers, brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book is a must read for students of MBA, practicing managers and corporate trainers.

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1. The Nature and Scope of Business Communication, 2. Communication Barriers, 3. Communications in Organizations, 4. Non-Verbal Communication, 5. Communication Strategy for Managers, 6. Spoken (Oral) Communication, 7. Written Communication, 8. Technology-Enabled Communication, 9. Writing Reports, Business Proposals, and Business Plans, 10. Planning and Delivering Business Presentations, 11. Conducting Business Research and Analysing Case Studies, 12. Employment Communication for Internship and Campus Placement, 13. Business Etiquette and Professionalism