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Business Communication, 2/e

Business Communication, 2/e

Vikas Publishing
  • 9789325981171
  • 472 pages
  • Paperback
  • 8.5" x 11" inches
  • Book 499.00
  • 2014


Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors.

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• The Nature and Scope of Business Communication • Communication Barriers • Communications in Organizations • Non-verbal Communication • Communication Strategy for Managers • Spoken (Oral) Communication • Written Communication • Technology-enabled Communication • Writing Reports, Business Proposals, and Business Plans • Planning and Delivering Business Presentations • Conducting Business Research and Analysing Case Studies • Employment Communication for Internship and Campus Placement • Employment Communication for Internship and Campus Placement