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Business Communication, 2/e

Business Communication, 2/e

Vikas Publishing
  • 9788125940562
  • 444 pages
  • Paperback
  • 6.75" x 9.5" inches
  • Book 395.00

This is a comprehensive and authoritative textbook designed to meet the requirements of students of commerce, management and other professionals courses.It serves both as a learner´s text and a practitioner´s guide.The book provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject.Following a simple, need-based and sequential approach, the book is relevant, highly stimulating and readable.It makes learning exciting and prepares the reader to face real-life situations with confidence and understanding.

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    Expanse and Scope of Communication
  • Maikng Communication Effective
  • Non-Verbal Communication
  • Listening Skills
  • Communication Skills
  • Business Letters
  • Internal Communication
  • Rules of Good Writing
  • Speeches and Presentations
  • Interactive Communication
  • Mass Communication
  • Report Writing
  • Interviews
  • Career-Seeking Communication
  • Charts, Graphs and Pictures
  • Negotiation Process and its Management
  • Cross-Cultural Dimensions of Business Communication
  • Business Communication in the New Millennium