Home > Author Details

Anupama Mahajan

She is Associate Professor of Commerce at Bharati College, University of Delhi, has been into the teaching profession for the past eighteen years. Key areas of her interest are Marketing Ethics, Business Ethics, Management and Advertising. She has presented papers at international conferences and published articles in journals of repute. She has published books on Marketing Management and Human Resource Management.
List of Books written by Anupama Mahajan

 

MANAGEMENT PRINCIPLES AND APPLICATIONS: (FOR B.COM, SEM.-3, DELHI UNIVERSITY, AS PER CBCS)

Vikas Publishing

 

  • 9789352590599
  • 320 pages
  • Paperback
  • Rs.260.00
  • 2016

 

 

Management Principles and Applications is a curriculum-driven text designed to cater to the examination-and- knowledge needs of students. The book presents principles of management and explains their applications at the workplace for business advantage.

 

MARKETING MANAGEMENT: (FOR DELHI UNIVERSITY B.COM, SEM.-6)

Vikas Publishing

 

  • 9789325986626
  • 220 pages
  • Paperback
  • Rs.199.00
  • 2015

 

 

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi.

 

PRINCIPLES OF MARKETING: (FOR DELHI UNIVERSITY, SEM. III), 1/e

Vikas Publishing

 

  • 9789325980839
  • 244 pages
  • Paperback
  • Rs.199.00
  • 2014

 

 

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.

Scroll down to load more results
No More Results